Monday, 2 November 2009

Target Audience

According to NRS magazines in the same genre as mine like NME. Out of the 388,000 magazines sold, 339,000 of them where sold to people ages 15-44 and 296,000 where brought by men. But if we look at NME's media pack it shows that the average age for the buyer of the magazine is 24 and 69% of the buyers are men. According to NRS, Kerrang magazine out of the 417,000 sold 378,000 where sold to people aged 15-44 and out of the 417,000 sold 290,000 where sold to men. After emailing bauer music who are the publishers of kerrang magazine they said that the average age of person who buys kerrang magazine is 22 and 73% of the buyers in the last 6 months have been men.So after getting all the information i think that my target audience are people aged 15-26 and mainly aimed at men.

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